I started my career issuing airline tickets and managing group travel for corporate clients. That experience taught me something I never forgot: people are at the centre of every decision. When I moved into digital marketing, I brought that same mindset with me, and it completely shaped the way I build and think about campaigns.
Over the past 3+ years I have worked internationally across Brazil, Ireland, Spain and Australia, managing campaigns on Google Ads, Meta Ads, TikTok and LinkedIn for clients in education, rural business, aesthetics and consulting.
Running ads is just one part of what I do. I also set up tracking from scratch, build CRM automations, write copy, manage influencer partnerships and analyse performance data from start to finish. I treat every project as if it were my own business.
What makes me different is that I have always taken on a level of responsibility beyond my official title. I took on a leadership role within the marketing team, covering the area manager and being the go-to person for questions, decisions and guidance. That pushed me to develop my own criteria, make autonomous decisions and deliver results. And the numbers prove it.
One of the most exciting milestones of my career. I managed the creative assets, copy and video formats needed to launch an NL College ad on a digital billboard in Times Square, New York, as part of an international brand awareness strategy.
NL College · Brand AwarenessI managed the entire influencer process from start to finish: researching and selecting the right profiles, negotiating terms, handling contracts, briefing creators and making sure the content was aligned with the brand. I worked with creators of up to 1.2M followers and was always focused on real impact, not just visibility.
Up to 1.2M followers · NED CollegeThe company had no CRM at all. I proposed the implementation, built the entire system from scratch, configured workflows, lead scoring, email automation and integrated everything with the ad accounts. For the first time, the sales team had real and accurate data to work with.
HubSpot · RD Station · Full setupI wrote copy for landing pages, e-books and email campaigns with one goal in mind: conversion. Two projects I am especially proud of are the NL College Black Friday Brazil landing page, where I worked with urgency and emotion to drive enrolments, and a lead magnet e-book promoted across Google Ads and Meta Ads.
Conversion-focused copyFor a full year I managed NL College's social media channels while also running paid campaigns. I created and published content across Instagram, TikTok, Facebook and LinkedIn, and grew the accounts through organic strategy and consistency: Instagram from 7K to 9K, TikTok from 114 to over 1,300 followers and LinkedIn from 200 to 1K.
Instagram · TikTok · LinkedIn · FacebookI collaborated with an external agency on the launch of NL College's new website. My role included keyword research, input on site structure and user experience, and competitive analysis using SEMrush and Ahrefs to improve organic visibility from day one.
SEMrush · Ahrefs · Google BusinessNumbers tell part of the story. Here is what I actually built — ads, landing pages, copy, websites and campaigns you can see with your own eyes.
Written and structured this ebook from scratch as a lead magnet for NL College. The guide covers the benefits of studying abroad in Spain, why Spain is the ideal destination, and how NL College fits into that journey. Used as a top-of-funnel asset to warm leads before the sales conversation.
"Jaqueline was a key part of my team — a well-rounded Digital Marketing Specialist with a senior-level mindset. She consistently solved problems with strategic thinking and led high-performance campaigns."
"Throughout her journey from Social Media Manager to Paid Media Specialist, Jaque was always driven to go above and beyond, contributing meaningfully to the growth and success of the company."
"Despite the time zone difference, she was always available, even working late into the evening. Her dedication and professionalism were outstanding. I'd recommend her to any business."
"I had the pleasure of working with Jaque first as a colleague and later under her leadership. During that time I learned a great deal from her, not only professionally but also thanks to the confidence and guidance she gave me. Jaque is the kind of leader who is always available to support, guide and give constructive feedback, while also giving you the freedom to create and grow."
Marketing moves fast and I make it a point to keep up. These are some of the certifications I have completed along the way.
Not just a freelancer — a specialist ready to integrate, contribute and grow with a team.
Every decision backed by data. CPL, ROAS, CTR — I optimize what matters and communicate results clearly to any stakeholder.
Campaigns across Europe, LATAM, Australia and the US. Multilingual communication in Portuguese, Spanish and English.
From strategy to execution. I build, test, optimize and report — without waiting to be told what to do next.
Google Ads, Meta Ads, YouTube — lead generation, acquisition strategy and conversion tracking across multiple markets.
Ad copy, landing pages, ebooks and social media — I write with conversion in mind and brand voice in every line.
Used to working with agencies, cross-functional teams and international clients. I adapt fast and communicate proactively.
Open to full-time opportunities in digital marketing, paid media and content across Spain and remote teams. If you're looking for someone who takes full ownership and delivers real results — let's talk.
International student acquisition across Spain, Brazil, the US, Australia and the Nordic Countries
NL College was a new school entering a competitive market dominated by larger, more established players. They had no CRM, no proper tracking setup, no landing pages and were running campaigns directly to the main website — which meant leads got lost before converting. On top of that, their existing customer data reflected a profile they were moving away from, which meant I had to rebuild the algorithm from scratch to find and attract an entirely new type of student.
Full account restructure, tracking overhaul, keyword strategy and first-ever YouTube campaign
With only €110.10, the YouTube campaign generated 229 conversions at €0.48 CPL and 160,442 impressions — proving YouTube can deliver performance results, not just brand awareness.
Brand repositioning from economy to premium and expansion into new emerging markets
NED College was already an established school in the Brazilian and LATAM market, but had two major goals: reposition the brand from an economy school to a premium school, and expand into completely new markets like Mongolia. The challenge was finding a new audience willing to invest in a premium experience, while also training the algorithm from scratch in markets where there was no existing data.
Building brand awareness and digital presence from zero in a traditional rural B2B market
Kube Fabrications produces water tanks for farms and rural industries in Australia — a critical product in a country where bushfires are a major risk and keeping soil moist is essential. They were entering a very traditional and competitive market dominated by large established players, with no digital presence at all. The website was not yet fully set up for online purchases and the tanks were made to order, so the primary goal was brand awareness and lead generation rather than direct e-commerce.
Lead generation campaign for a study abroad agency — St. Patrick's 2026
A lead generation campaign ran during March 2026 for the St. Patrick's season, targeting Brazilians interested in studying abroad in Ireland. With only €120 invested, the campaign generated 148 qualified leads at an average CPL of €0.81 — and the best performing audience achieved €0.60 per lead.
